eStee Should Be the PR Of Nuffnang Singapore
The PR issue of Nuffnang Singapore had resurfaced again. This was due to a recent report in Techcrunch. It was not surprising that the report had stirred up many vocal responses against Nuffnang Singapore. This was because the previous PR issue was not fully resolved. Like many had written in their entries, it was not about the implementation of the $1 administrative fee but how it was implemented without prior communication and disclosure. Many of the nuffnang members were caught by surprise.
From the recent avalanche of posts on Nuffnang Singapore (mostly unfavourable), it is very evident that many members were still not happy about the previous incident and Nuffnang Singapore had not brought a satisfactory closure to the issue. The only official response (if you can call that) the incident were these two postings.
So what is lacking?
I believe what the nuffnang members were looking for were simply an apology to the lack of announcement and communication. I believe the members were also looking for nuffnang Singapore to acknowledge and respond to the issues (some call it grievances) highlighted by their members. The members would appreciate that their feedbacks were addressed and responded. No company is a silo and for this instance, Nuffnang Singapore need to build a better and stronger camaraderie with their local blogging member.
Surprisingly, after the recent deluge of postings against Nuffnang Singapore, the representative (or the lack thereof) had kept silent. This is a definite no-no for the handling of the recent PR fiasco. Paddy of Bak2u had made some good suggestions in his entry: identify who should be the PR guy from the company to handle all these feedbacks. In this case, I've identified a lady, eStee, to be the official PR of Nuffnang Singapore.
During the last incident, I've noticed that eStee had been a vocal supporter of Nuffnang. Even now, when there was silence from the Nuffnang corporate camp, we have eStee diligently responding to the various posting against Nuffnang Singapore. We can see her responses here and here. I think eStee is quite well-known in the blogging scene due to her work with TDM, can write well and she is very articulate.
Personally, I think Nuffnang Singapore has a solution and the solution is near.
50 comments:
Agree that Nuffnang needs a PR person.
Disagree that Estee is the right person.
http://www.techcrunch.com/2007/11/03/asian-blog-ad-network-leaves-some-bloggers-unhappy/#comment-1727418
http://www.techcrunch.com/2007/11/03/asian-blog-ad-network-leaves-some-bloggers-unhappy/#comment-1727432
Estee seems like trying to pick up a fight with TechCrunch and Duncan Riley. (a respectable website and a respectable writer) No doubt she fought hard for Nuffnang. But the tone and approch is wrong. Too much emotions involved.
PR is not just about responding. Its about responding using the correct manner in order to achieve damage control. IMHO, none of the nuffnang supporters have done that so far.
If Estee becomes the official PR person, she need to change her approch when dealing with such issues. Else it might even backfire for Nuffnang.
Estee: If you are reading this, I hope you don't mind my frankness. This is not personal.
I've read those comments before I wrote my post. Currently, as she is responding in her own capacity, she does not need to be as mindful of her tone. My personal opinion is that she'll be more careful of her tone when she is the official PR person of Nuffnang Singapore. ;)
Hi Cobalt,
We have decided not to comment on the $1 issue, primarily because we feel it will divide the blogosphere and fan the flames of controversy.
Remember, our aim has always to forge bonds within the community, and it is evident to us, that this is being blown out of proportion by certain people.
The reason why you are hearing nothing from our supporters either is because we have advised them to do the same. To have a mudslinging competition is detrimental to the singaporean blogosphere. Trust me when I say, I have recieved more than a couple emails pledging support and wanting to speak out.
The focus is being taken away on finding more advertisers, and that is something I will not allow, as I have to account for the 11,500 nuffnangers we have in both countries.
Me and tim strong believe the blogosphere is self regulatory. That is the beauty of it. Ultimately, the blogger himself/herself will decide.
We are keeping close watch however.
p.s. On a side note, cobalt, you were me and tim's inspiration a while back, and we respect you deeply as an entrepeneur. We feel deeply for some of the things you have so emotionally described in your past posts. Drop me an email anytime you feel like it. We can have a cuppa coffee. TC.
Best regards,
Ming
Ming: Personally, I think that is the wrong approach.
The reason why this whole incident resurfaced again is because it wasn't resolved during the first round. Keeping silence will only solve the problem temporarily. People will dig out this incident again when they got chance. You won’t want this incident to resurface again when Nuffnang encounter a new problem.
It is impossible to reply to all the blogs as there are too many already. It would be good if Nuffnang can, but it is totally understandable if you can’t.
But Nuffnang has their own blog. That is the best place for you to defend your company’s standing. Look around you. No companies would sit still and do nothing when there is a major PR issue. It will only do more damage.
Estee, a interesting lady!
Hi Ming,
Thank you for your comment here. As I've written in my entry and as DK has commented, I believe some of the unhappiness have not been fully address and thus the issues were reopened. There was no closure. As the boss and current spokesperson of the Singapore company, you need to give it a closure instead of avoiding the issue. The continuous negative PR is not doing your company and the local blogosphere any good. Even Techcrunch has picked up this incident and wrote against nuffnang's way of handling. In my opinion, that cannot be good. Regardless whether the incident was significant enough for Techcrunch to report it, the fact is that Techcrunch HAS reported it.
I don't think anyone wants this incident to be Digged, Slashdotted etc. :p
Imagine if this incident had a proper closure during the last round, Techcrunch would not be reporting nuffnang in a bad light.
You have made the right decision in asking your supporters not to get involve as this will only escalate the matter. However, as the current representative of the company, I think it is necessary to acknowledge that the previous incident was not well managed in terms of communication and give assurance to the members that this would be addressed in future implementation of any new policies.
Having supporters wanting to voice out for you is only half battle won. But if the unhappiness of some of the original nuffnang members (who were perviously happy but now unhappy due to the last incident) is not addressed and resolved, to me, the battle is already half lost.
No doubt, the blogosphere or the net may be self-regulatory, but no one can be the voice of nuffnang except yourselves. By keeping silent publicly, you are allowing the public to draw their own conclusion which may be erroneous.
P.S. On a side note, thank you that Tim and you found that my entries were an inspiration a while back. Er... but what happened? Did something change in the way I write? :p
Hi Henry,
Interesting lady or interesting choice? :p
"Remember, our aim has always to forge bonds within the community..." - What community is Ming referring to? Those who will fetch him the good money or all those in his database? From what many bloggers can see, all the events/meet-ups or what not organised by Nuffnang has always the same few people concern. Why is that so? Cos the rest either didn't know about it or they couldn't bother to? If a community is what Nuffnang is trying to build, shouldn't there be more done to improve it rather than the comments Ming has posted on various blogs out there such as "I didn’t get any emails from disgruntled people like yourself!" Which community leader would do such things?
"Trust me when I say, I have recieved more than a couple emails pledging support and wanting to speak out." - if that's so, guess you should get them to do it. But if these are those high flying bloggers, than you can forget it. Why? Cos the general bloggers will not accept it. These high profile bloggers get all the high flying amount of monthly allowance from Nuffnang, and they get to go to all the fancy places with Ming. Of cos they'll say all the fancy things to show their support.
As for getting eStee to PR for nuffnang, guess she's not the right person too. Considering the relationship she is having with Nuffnang. If Ming and Tim wants to continue in this business, its time they approach the PR pros. Get some help.
zzz. The $1 issue is way blown out of proportion.
Didn't Nuffnang released the news about the $1 charge in early October?
and when the first "storm" came a few days later, didn't they push back the fee a month later?
I think all announcements were made via emails and their blog so i think in all fairness, they did reply and announce when needed.
Hi Anon,
If nuffnang can employ a professional PR person, I would strongly encourage them to do so. If not, look for a volunteer PR who is capable of getting the load off Ming's shoulders.
Hi Nadnut,
If the issue was blown out of proportion, then we'll have to examine the whys and hows. As nuffnang is a young company, it is important that potential PR incidents be addressed and resolved.
You've pointed out that they have made blog announcement regarding the $1 administration fee from October onwards. However, if you notice, the post was made on 4th October. If a fee was to be imposed from October onwards, the announcement should be made in September between 14 to 30 days in advance to give ample time to the members to absorb the news.
Prior to the blog announcement on 4th October, I don't think any emails were sent out and that is why so many members were caught by surprise and were not happy about it.
Just my two cents.
Hey Cobalt, thanks for quoting.
Cobalt is a much more seasonal guy running his own stuff, trust me .. better to take a second look on what he said. It be good. :)
This is one guy that I respect a lot and I believe he is not like other bloggers trying to get a ride placing nuffnang just to get the hit rate high.
Not going after the 'sharks' does not mean they wont come after you. Many startups collapsed cos they chose to ignore but when comes to the blogsphere, anything goes .. it is a very scary virtual jungle out here.
Hi Cobalt,
Hmmm.I understand the part about the advance notice. I think that they made an error by not giving advance notice but isn't delaying the $1 fee by a month notice enough (and sending an email to notify all)?
My 2 cents worth too.
the more those selfish-low-traffic- miserable blogs drop nuffnang, the better as it means more ads for me... muahaha...
use a little bit of their vitual real estate also grumble & whine... losers...
Ming > Then why are you commenting here since you said your company decided not to comment on this issue?
I see you commenting at several other blogs too. It seems to me that you are only commenting on your supporters' blog and not your critics. Weird move I must say.
because the gf has been mentioned?
Hi Paddy,
Ah... you are embarrassing me. No lah, I'm just giving my humble opinion. You speak too highly of me already. * blush *
I've been reading Timothy's blog (the boss of Nuffnang Malaysia) and that's how I got to know about Nuffnang. I root for the success of all entrepreneurs as like yourself, we know how tough the journey is.
Hi Nadnut,
It was a good move that Nuffnang had decided to delay the $1 admin fee. However, this was only done in response to the unhappiness caused by the sudden charging of $1 admin fee. There was the other part of the problem whereby the members were caught totally unaware by the implementation of admin fee and the incomplete explanation to why $1 was imposed when the bank only charged a $0.50 in processing cheques. (The details of my thoughts can be found in my earlier post.)
For me, if I were put in a similar situation, I would start by empathizing with the unhappy bloggers and put myself in their shoes and try to see from their point of view the cause of their unhappiness.
I would think that the unhappiness was caused by the sudden announcement of the implementation of the admin fee. On the official blog, I would first acknowledge and apologise for the mishandling of the announcement and assure that more advance notice will be given in future. To rectify the miscommunication, the charging of the admin fee will be delayed by one month (instead of saying it is a concession). Also, I would also explain why the charging of the additional $0.50 on paper, envelope and ink costs when previously they were absorbed. I would also appeal to the community for their forgiveness as we are a young company and it is inevitable that mistakes will be made. I would also appeal to the community to grow together as the teething problems of a start-up are ironed-out.
The above is just how I would have addressed the concerns of the unhappy members. It does not mean that it is the best and only method. There could possibly be other better ways but I'm just sharing my thoughts for discussion.
Nuffnang being the bridge between advertisers and bloggers, trust must be forged and earned. This can only be achieved through a lot of patience and hardwork.
Trust of bloggers is something money can't buy.
What's the use of having only 10% of Singapore bloggers support Nuffnang? Look at the long term, if you can't do something good locally, how can you go on as to an international brand?
Watch closely? WTF.
Hi Anon 5.22pm,
Please empathise with other bloggers as well. We all belong to the same local blogging community. :)
Hi Anon 6.25pm,
I don't think Ming only commented on the blog of nuffnang supporters. My views can't be considered a supporting view, can I?
Hi Anon 7.49pm,
Even if that is true, I don't think it is relevant to the issue here. Anyway, even if it is true, that is their personal lives and we should respect their privacy. :)
Hi Patrick,
Sigh... I understand what you mean. I think many of us has come to agree that Ming may not be the right person to be the PR representative at the moment. I think there are times when his choice of words (sometimes abrasive, hard or harsh) used are left wanting. In communication, I guess it is better to choose words which are gentler, neutral and positive.
Hi Ming,
Please forgive my candor. I only have the best intentions for nuffnang.
Cobalt Paladin @9:22 PM: Well said!!
**worship**
Respect man! Indeed a great entrepreneur. Good advice for nuffnang. Hope Ming would follow the advice. Am sure this will help nuffnang resolve this problem.
Hi DK,
Aiyoh! Like Paddy, you are too kind. :)
Is this mainly a problem with bloggers? I personally find this issue a rather small problem.
Maybe it is because of the "empowerment" of bloggers which is why it turn out to be a big issue?
just some thoughts
Since DK is the person who make the issue wide-spread,that's mean he well aware of the problems that Nuffnang is facing, and I'm sure he willing to help Nuffnang sort out its problem too because what is Nuffnang's problem will be DK's and others' bloggers problems too.
The best PR person must never be the same person who receive the special treatment from the rest. Rather the best PR persons are those unhappy bloggers who feel that they are treat unfairly. How will those unhappy bloggers become the spokesperson for Nuffnang will be the turning point. It seems most unhappy bloggers has the same issues, and given that the number of unhappy bloggers are far greater than happy bloggers, why not spend more time on those unhappy bloggers instead ? Call it damage control. A lot of happy bloggers understand Ming's situation anyway and so if Ming focus on those unhappy bloggers, I don't think those happy one will feel alienate at all.
Although any publicity is good publicity, this does not hold well when the negative news appear in Techcrunch. It is better to do some damage control outfront now rather to be label later by Techcrunch as deadpool !
So what Ming need to do perhaps:
- launch official apology for the decision of charging admin fee a little too late (Let's this be final and last one)
- Make it superClear how the company select bloggers for advertisement. It must be the normal practice rather than exception. It look like the system play a major role for the blowout. The $1 fee is just a catalyst for the blowout. This will probably be exploited by competitor, but really the competitor can't really take control of this situation in case it backfire. I think the competitor also like competition as view by number of new advertiser site. On the whole, I still observe that this ecosystem is healthy.
- Do not let other bloggers who are happy with Nuffnang add fire to the oil. Those who receive money from Nuffnang will perhaps help Ming by keeping silent instead. Rather let Ming sort it out. Merely blaming on bloggers that their site could not generate appropiate traffic to warrant advertisement only make thing worse.
- Find out from the bloggers what can be done to pacify them, don't have to be in monetary terms. It seems that issue arise is due to lack of communciation, and so the same issue should be solved where it start from, that is communication.
- Not to send his grievance and problems of his business to resolve the issue. It will probably be good to follow Cobalt's example creating a blog to talk about his business unhappiness. However, it still be a sensitive issue as it show the vulnerabilities of the business and probably affect business. Still if it do it well, this could be advantageous too. Blogger will probably be more understanding of the business's issue rather than feel sabotage.
Though I have to say I sympathize with Nuffnang and that it probably select the blog site for target advertisement systematically based on traffic more than manually especially the number of blog site is extremely large. Afterall, who has time to screen 4000 sites ?
I agree with DK that Ming has to learn from Advertlet on how they manage to keep those bloggers happy because no matter what, bloggers will always compare Nuffnang with competitors. This happen with every business. There's no harm to learn from competitors on how to do it better.
What can't kill Nuffnang can only make it better, but what it needs to do now is to do what it could to resolve the crisis first. Sometimes, the greatest foe can be the greatest friend of all.
On the whole , i agree with what Cobalt and DK says. Keeping quiet is not a solution because the blogosphere can either be a blessing or a curse.
Estee is a very very bad choice in this bad PR. We should also take note of her association with TDM, her personal relationship with Nuffnang's co-owner which is well circulated now, and also Nuffnang's participation with TDM's BlogOut.
I will explain more in a later post, because the decision to respond in Techcrunch without consideration of her standings and also the emotional drive in the response has created a drop in credibility not only in one party initially, but now 3 parties are involved.
Hiya folks! I guess i am a little late to all these, so sorry for that! Estee is of course a great lady, and she will be great PR for anyone she work for.
Some say she is emotional, is with Ming, associated with TDM. Ya, all true leh, but so what?
She just stood up for what she cared for. As CP pointed out, it is in her own capacity.
I think that is admirable as opposed to deplorable, as some of the blogs have been suggesting.
And if anyone is going to say i am being biased, let me say upfront that I am CERTAINLY being biased. I believe in her, and that is not going to change because of one unwise statement.
For anyone doing PR, he must be able to remain calm and logical to the public.
Estee is not the right person if you had seen how ugly tried to turned some arguements. You don't select based on passions to nuffnang. You select based on credentials. Able to smootherns things in the event of disaster.
The part where one bloke commented that there shouldnt be problem since they already delayed the fees for one month. Why shouldnt there be problem. If i give you a slap, and you give me a slap too, its fair right, but do we feel the pain? The delay of implementing the fee was due to the disatisfaction, and would not be perceived as genuine in the eye of bloggers.
Anonymous@3:53am: I think Nuffnang is already getting lots of advice from successful entrepreneurs like Paddy and Cobalt Paladin. (FOC somemore!!) I'm not worthy to stand beside the 2 of them and help nuffnang as if I'm an expert. I'm not even an entrepreneur to begin with.
End of the day, it is really up to Nuffnang. They already got the best advice (money can't buy such advice). The medicine is bitter, but if it is coming from Paddy and CP, you can be sure that it will work.
**Worship Paddy and Cobalt Paladin**
Unfortunately it ain't gonna be smooth sailing even once the issue of the $1 is sorted out. Problems like this happens all the time and your ability to smoothern the situation is your company's potential to climb.
They are too young without experience and that is the problem. They are not superman and now they have no working experience and now you expect them to carry the marketing, PR and sales and office jobs? No way they are gonna succeed. Unless they outsource the important jobs to professionals, they are still learning.
DK, though I choose to view it differently. The person that start it should be the person that end it harmoniously.
Since DK is the first to influentially voice it up, perhaps it will be the best intention to help Ming root it out. What better way to reconcile with Nuffnang than the person who start it first ? It will do a lot of goods if DK work with Nuffnang instead because DK is the user of Nuffnang 's service not Cobalt nor Paddy (he's now operating a competing service).
From what I read, DK has definitely the knowledge to help out.
Everyone will love to see DK and Ming come together joyfully in a photo shoot.
Needless to say, this has become personal when money, effort and reputation is at stake.
Dk, there's a price to pay in making a issue known and be a spokesperson. Especially so now the blogosphere knows who the person that start to raise the issue.
You have done the community a service by helping to raise the issue, perhaps you want to help Nuffnang a service to help resolve it too.
It will do a lot of damage to Nuffnang in long run because of bad publicity.
It doesn't take a entrepreneur to help Ming, it take a community effort to help Nuffnang as much as Nuffnang help them.
Anonymous@12:36PM: I don't think I'm the person who started it. I merely blog about my views regardign this method after reading from other blog.
And I'm not a user of Nuffnang. (Why does everyone thinks I am? haha) I'm just a busybody who blog about things I see.
Me spokeperson for Nuffnang? You see me too up already. I don't think I'm capable of that. Besides, I don't have that much passion for Nuffnang to be one.
Hey Cobalt! I am going around replying blog comments now .. hee hee...
If you are embarrassed from my comment, next time come out please bring along that mask okay? :)
Dk, Dk ... I didnt know you respect me. I thought it is just love? Ok ok...
Note: It is a joke of cos.
Hi Astro,
It just goes to show that a small incident can become a bigh issue if it wasn't handled well and brought to a closure.
Hi all,
Thanks to all who have left comments here. Many of the comments are very well-thought out. I really hope this incident will be brought to a proper closure and this be the last time it'll be brought up again.
Hi Paddy,
I'm already wearing my mask now... just that you've not bumped into me on the streets yet. :p
Share this article with you.
http://why-nuffnang-will-fail.blogspot.com/2007/11/sixth-quintessential-uestion.html
Hi Anon 3.53AM and 12.36PM,
Personally, I don't think DK was the one who started the whole thing. The catalyst was when nuffnang started charging admin fee without given ample notice which was first highlighted by Puteraemas. From reading the various blogs, I begin to have the impression that the Singapore members already had some supressed unhappiness about nuffnang singapore which the charging of admin fee to blow it wide open.
Hi Anon,
Thanks for sharing the link but I think the article is too emotionally biased against nuffnang. Just my personal opinion.
Hi cobalt,
i like to disagree with you. I think the magnitude of the issue is blown out of proportion and it has more noise and fog rather than a true indication of the exact situation.
I think this is mainly due to the so called empowerment of individuals and the need for them to voice out their thoughts. This is further amplify by multiple "consultant" entries on how they should have handle the PR, "opinion" entries on how the move was bad, etc even though they might not be even using the service. This is even more true for bad incidents. People from nowhere are likely to jump in to "add on a leg"
These entries may be expressive but that might not equate to representative.
All the textbook answers to PR and all the experience sharing are a good read and good learning for everyone. While it is good intention on everyone, i think most people are too quick to conclude that nuffnang has done wrong (adding to more fog).
I believe that as an entrepreneur, you don't have to fight and resolve all battles that you encounter. Similarly for this case, in view of the greater picture, nuffnang may have reasons and justifications for their response. I think we need to respect that.
P.S. I am using nuffnang. I neither love them nor hate them. Got money then it is a bonus. no money so be it since i don't expect anything out of it in the first place and i know i have the CHOICE not to use their service.
astro, in your opinion how can all this be avoided then? Should everyone keep quiet about it? Is this even possible? You have to look at why there are people complaining about it and also why others bother to give their 2 cents too. If going by what you said, how do you think is best to go about it then?
Hi Astro,
During the previous episode, many blogs were written highlighting why the members were unhappy. Some of the issues which I understand from reading the various entries. Many just chipped in their views and I don't think any offered any PR advice.
By reading more entries during the current episode, I began to feel that the $1 admin fee (like you said was a small matter) was just a catalyst that ignited the supressed unhappiness that some of the members already. As the previous episode was not brought to a closure with many issues unresolved, that's why the issue was blown open again when techcrunch reported this incident.
I guess some of us had advised on how the incident could be resolved because we didn't want to see this issue resurface again. It is evident from the uproar that some members were very unhappy with nuffnang singapore. I volunteered suggestions because I didn't want to just give opinion without offering solutions. Of course, my solutions were for reference purposes only and it would have been what I'll do if I'm in a similar situations.
As Nuffnang requires more members to grow stronger (it is blog advertising community), it is best to get more members instead of losing them. Yes, the members have a choice to leave if they don't like nuffang. But as a business, if you are losing members (like losing customers), it is detrimental that the management examine the reasons behind the exodus and unhappiness.
This isn't a battle they should choose not to fight.
But really, like a friend, I can only offer my opinions and suggestion. In the end, the decision is really theirs and I'll respect whichever decision they make.
I welcome anybody to come and debunk this.
http://why-nuffnang-will-fail.blogspot.com/2007/11/cheque-out.html
I am too inexperience to provide solutions. Rather the purpose of the entry is just to point out that the matter is generally blown out of proportion and Nuffnang might have reasons not to react.
My impression base on the things that i read, the entries are only expressive but not representative of the general issue. Just because there is vocal displeasure from certain bloggers, it main not represent the whole situation.
In fact i read far more entries about why Nuffnang way of handling the issue is bad rather than actual unpleasant from actual users because of the $1. Hence if given limited resources, i am not surprise if they choose to ignore it and focus more on adding value to their users.
It can also be explain from a game theory perspective (assume rational players). If a someone is making lots of money from nuffnang, will he complain because of that $1. I don't think so. Neither does him have the incentive to switch. For the no so good blogs and did not get any results, they would either cash out later or switch to another program if they think that work better for them. The $1 dollar is also not a deciding factor.
With green eye blogs like those explaining why nuffnang will fail or those predicting end of nuffnang, etc. Any response by Nuffnang i think will only give such blogs to conjure another few reasons why they will fail. hence I can't help but feel that there is more fog than truth.
It is a battle that they must fight? I don't know. But i think if for any reason they fail, it is simply because of the inability to generate the results to meet user needs rather than because of this $1 issue.
I think they need to do a press conference and gain back the confidence of the public after this "scandal". But what they should speak and who should speak is a something they need to work together as a team. If need be, hire the best PR person, even a consultant is good. Everything in the company had gone wrong overnight. If they refuse to activate recovery procedure, then they are going to collapse in no time. Because the community is going to read it as "they feeling guilty therefore keeping mum". As the saying goes, when something serious is going on, silence is a lie.
Came from rudesingaporeans blogspot.
Now those that been supportive must be kicking themselves on their asses now. On the first light of problem, nuffnang bosses run without explaining.
http://i241.photobucket.com/albums/ff304/gohmeng/timothy.jpgr
Sorry there was an error
http://i241.photobucket.com/albums/ff304/gohmeng/timothy.jpg
Letter to Nuffnang Advertisers
Dear Sir,
I am a blogger in the local blogging community. I am not able to reveal my identity for the simplest reason that I am afraid of revealing it. I hope you do understand my predicament. In case you do not know, something is happening in the local advertising scene which I hope you can pay some attention to. Just a little attention will do, so that my gravest concern takes only a little of your time.
I am a concerned blogger for the simple fact that a startup by the name of Nuffnang has appears to be made available as a middle man to local advertiser by advertising in 10,000 blogs who is their publisher. My concern is that recently there was a scandal involving the company’s honesty and integrity in dealing with the blogging public and the company has done nothing officially to counter the community’s concern. Owners of the company are often replying to postings in comment spaces of blogs sporadically. That is reasonable but not acceptable.
So far, there exists not any official press release to the scandals which is difficult to comprehend by the passionate blogging community. Bloggers who had signed up with the company were promised advertisements as long their unique visitors count reach 20. This promise was not only undelivered but the company went on to amend the TOS of cashing out earnings without giving any form of notification. Further to public outcry, they did not justify the amendment of the TOS which is to charge a $1 for every cheque issued. As such it was cleverly deduce by the community that the implementation of the charge was to arbitrage on the process of cheque issuing from the reduction of withdrawals limit. The company did not issue an official statement to refute any of the above said allegations.
We the bloggers of local community are disturbed by the lack of corrective measure by the company to such ignominy claim.
We do feel the need to raise awareness in the local advertising scene and indeed if they were guilty, our community does not have a place for a company of such composition, not a single one.
I will leave it to your conscience to see the need to refuse business dealings with the company deemed as not scrupulous in the blogging community.
Thank you.
why-nuffnang-will-fail.blogspot.com
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